Our Strategy: Insightful Publication Connecting Businesses
Insightful Publication | Our purpose is to target community resources in the local market. By doing so, we aim to help capture and develop new print media strategies with a competitive advantage. Moreover, we are continuously developing innovative ideas to gain new customers and attract fresh businesses for our advertisers.
Our Mission
As one of the leading independent publishers in New Jersey, our mission is loud & clear. We use the pages of each of our publications and free magazines as a “voice” to connect local businesses and charities with families in their neighborhoods.
Our Publications
Each page in all our publications offers both our readers and local businesses a defined connection. This connection effectively showcases community involvement and credibility. We recognize, therefore, the importance, need, and impact that local businesses and professionals have when presenting and maintaining a presence in their community.
Our Focus
The focus at hand is to fill the pages with material that serves the whole community. In this way, we strive to be the guide that provides insightful publications, connecting businesses with their community and with each other. Furthermore, our pages include interactive material alongside quality content.
Our Vision
Our philosophy embodies a newsprint model that goes beyond regular shopper and penny-saver advertising used by other publishing companies in New Jersey. Specifically, the intent of our brand is to assist local businesses in targeting potential customers in their own neighborhoods. Ultimately, our vision is to have each of our publications serve as a voice and a vehicle for the community, its resources, businesses, and the voluntary sector—connecting them all as one.
Our Values
Every staff member on our team is a dedicated professional who balances a career, family life, and also partakes in their community as a volunteer. Consequently, we want to be the insightful publication that connects businesses together for the benefit of everyone’s knowledge and education in their industries.
Our 5 Pledges of Customer Service
- First and foremost, deliver a “WOW” in servicing all of our customers.
- Second, listen carefully to the needs of our customers.
- Additionally, create campaigns that deliver a response for our customers at a low and affordable cost.
- Furthermore, build trust and lasting relationships with our customers.
- Finally, commit to providing honest and open communication with all our customers.