Editorial marketing is a fabulous way to get potential patrons to know your business better. Content marketing is the king of marketing because it creates a connection and trust.
Here are some ideas:
The story of how you got started in the restaurant business
Explain the challenges and triumphs you’ve faced during the pandemic
What was the inspiration behind starting your restaurant?
Highlight and interview your staff so they can explain what it is like working at your restaurant.
Ask your customers to share what your restaurant means to them
Explain the challenges and triumphs you’ve faced during the pandemic
Editorial content is a great opportunity to show your community what you are all about as a person and business owner in the community.